Next, you want to know the true value of this number of ‘video leads’. Only when you compare the conversion rate of viewers against the conversion rate of the non-viewers do you know how successful the video really is. In addition, it is also possible to use video as a direct conversion tool. You can do this, for example, by integrating an interactive quotation page in the video, so that the viewer can immediately request a quotation (in the video) after seeing the video.
Because you cannot draw
Slightly less direct but not much less effective is placing an application form. car warranty form Whatever the purpose of your video, clear results in the right context allow you to take targeted action. If the video is successful, you’ll want Solomon Islands Email List to get even more people to watch the video, or you can post videos to other pages to meet your viewers’ needs. It can also happen that a video attracts few viewers, but has a high conversion or ‘viewing percentage’ (of the visitors who do watch the video).
business case with gut feelings
In that case, you can place the video in a more conspicuous place, for example. If a video isn’t converting at all or isn’t delivering the viewer’s desired behavior, it’s probably not good enough. Or maybe it’s on the wrong page. Reason for further investigation in any case. Achieving success with video? Keep analyzing! So the key to properly assessing video performance is to view it within the context and objectives of your website. Even then, it is advisable not to judge too quickly on the basis of figures, but always to look further.
