On your website, the intention and needs of your visitor are often different than on social. So that the approach of the videos automatically changes (or should be). A video on a landing page often has an important supporting function. For example, you can use video on your website to share your mission. Or to convey your brand identity, but also to provide more information about your product, show an instruction, or tell something essential about the purchase process.
Purpose: (indirect and direct)
Also read: Back to ‘stupid’, YouTube SEO & 5 other developments for online video Whether your main goal is that a relatively large number of visitors watch your video and do not drop out too early, or that they click through to your webshop after Seychelles Email List watching, contact us or request a quote: you only find out whether your website video is successful, by measuring and analyzing video performance. It is essential that you compare this performance against the performance of the entire page or website .
Goal: more involvement with your brand
Someone who is measuring the video performance. Website video performance: the whole picture Just like with your social videos. You can measure and evaluate the performance of videos on your website. Different types of results are important here: Instant results If you embed a video via YouTube or Vimeo, you can view the immediate results by logging into these platforms. Then you can think of: