compensating for good behavior with bad behavior

How can we ensure that no moral compensatory behavior occurs. But that a first action for the climate leads to new actions?’ Ways to avoid moral compensatory behavior There are various ways in which we can counter moral self-licensing and actually enhance positive spillover effects. First of all, we can make use of our urge for a ‘consistent reputation’ towards the outside world.

Moral self-licensing:

An example: suppose I proudly tell my neighbors that I have bought sustainable lamps for my entire house and garden, because I think it is important to make my home more sustainable. I have built a reputation towards the neighbors as a climate conscious person. Then of New Zealand B2B List course I don’t want the neighbors to see that I’m wasting a lot of energy in other ways. Because then my reputation as a ‘sustainable person’ might be damaged.

Not always, according to various studies

We can use this in campaigns such as the ‘Everyone is doing what’ campaign. We can further motivate people motivated by affirming and maintaining a green reputation to remain consistent in their sustainable behavior by ensuring that they share their sustainable actions with those around them. So, for example, by encouraging people to share their actions on Instagram or Facebook. Or to put a sticker or poster on their window that shows that sustainability is important to them.

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