Alfred Verhoeven is in the final phase of his PhD research Marketing the Rainbow. He previously published on this subject for Frankwatching The rules of target group segmentation , Get woke, go broke , Storytelling & the LGBT+ consumer: 4 inspiring cases , Netflix: target group segmentation or pinkwashing and Forbidden fruits: the (gay) advertisements that did not go unnoticed . Creating Engagement You can only get your message across properly if you know where your target audience is and how best to reach them.
Conversion-oriented writing for websites
Do you want to learn how to better organize your marketing mix and then position your brand even better cross-media? Then the Online Marketing Training (basic) is for you. View the training The 404 page is undeniably the page that you as a website owner want to show your visitors the least often. Nevertheless, some websites prove Mozambique Email List that even a 404 page can be original, funny and helpful. Why is it worth paying attention to 404 pages? You click on a link in an ad, on another website, in Google, or in a menu bar with the hope of finding a specific product or content .
The server is down.
But what now? You’ll see a page saying that the content you’re looking for no longer exists! This is the so-called 404 page: a page that informs unfortunate visitors that the original page is no longer there. For most internet users, seeing a 404 page means the end of a browsing session within that site. If that website can’t be bothered to properly set up its links and menu items, you don’t want anything to do with it, right?