With the change, Mars Foods aims to create a “more inclusive future” for the rice brand. But across the seas, they have mutated their name, not only brands that put black people in the pillory. Vanilla Eskimo Pie ice cream whose name was potentially. Searing to indigenous peoples of North America) has now adopted a much more innocuous name: Edy’s Pie.
without going any further
The rumblings of the Black Lives Matter movement did not only and exclusively lead to changes in American brands and were also noted in other corners of the planet. In Australia, for example, Nestlé’s Red Skins candies went through the baptismal font again to become known as Red Ripper. The Swiss multinational also decided to rename the Chilean cookies.
many companies are reluctant
Negrita as Chokita to avoid falling into the use of stereotypes or cultural representations. In Germany, for its part, Bahlsen has also changed the name of its Afrika biscuits , which now bear a much more aseptic denomination: Perpetum. Have all these brands done well to change their name? Maybe yes, but some think otherwise. And it is that the ethics that the consumer demands of the brands that he throws in the shopping cart is actually rather sparing.