And Facebook are actively responding to trends such as PBB and are increasingly making it possible to set up, measure and optimize these types of campaigns. At the moment little use is made of the aforementioned techniques and associated channels. PBB distinguishes itself by making optimal use of this. Media costs for lower funnel channels like SEA are skyrocketing. For example, where you pay €1.50 for a click with SEA, you can get a relevant view with a video campaign for €0.05.
As easy as possible
By using such channels, and gaining insight into the results in a smart way, with Performance Based Branding you can stay ahead of the General Merchandise Stores Email List competition in the busy online markets! Results-driven marketing Do you also want more insight into the effect of (branding) campaigns? Then get rid of marketing tricks, but go for demonstrable results! Discover how to answer questions such as: “How do I know if I am actually getting results?”, “How do I create effective content?” and “How do I find the right audience?” in the two-day online training. Watch the workout!
Accordance with legislation
Imagine the shopping streets reopening. Enthusiastically you walk into a store, but at the door you are asked for all kinds of information. The employee will go through a questionnaire with you: “Do you agree that we keep a record of which stores you visit after your visit? And which products are you looking at? We also pass this information on to others, so that they and we can make you personal offers.” You may feel uncomfortable with this. Why does the store want this?