There is a fundamental psychological understanding that Jaguar does not adhere to, potentially losing up to 5% more sales. What this is? That has to do with neuromarketing. In this article you will learn how your marketing can become even more effective with one simple adjustment. The psychological difference between the FedEx and Jaguar logos Are you curious about this psychological phenomenon? It’s the direction hidden in the FedEx logo. You swipe on Tinder. And the direction the Johnnie Walker logo ‘looks’ at.
This neuromarketing insight
Do you already have an idea? Let’s look at the hidden arrow in the FedEx logo: Logo FedEx It’s mainly about the direction of the arrow, the direction of swiping on Tinder; from left to right. This may seem simple, but there is something powerful about this direction. Take a look at the history of the Johnnie Walker logo: Evolution of the Johnnie Computer Programming Software Email List Walker logo The original logo ‘walked’ to the left, but soon the whiskey brand changed its orientation to something more natural.
will help point you
At least, I feel more with the new logos going to the right than with the original logo. What you? The psychology behind ‘left-right’ The reason why this walking direction feels nicer probably has to do with the psychological cognitive embodiment effect. And even affects how I get on stage, if I’m allowed to speak in front of a large audience. Cognitive embodiment is the behavioral science phenomenon that says that many physical things have an emotional counterpart.
