Brand awareness and audience building are

Google’s monopoly With that business model, Google occupies a very strong position. The company has cookies that track your behavior across all its platforms: the iconic search engine (which has its own official verb and has an astonishing 92%), the Chrome browser (with a 69% market share) and other popular services (Maps , Gmail, Drive, Analytics… you name it). Google has data on practically every living soul. It is sometimes said: if you don’t pay for the product, you are the product. But that’s not the only problem.

For example, it is very interesting

That sunglasses website you just visited? They only have limited access to that data via Google Analytics. The individual profiling mechanism is safely stored in the vaults of Google’s data center . Plus, Google probably sells that data Namibia Phone Number List to competing opticians… Unless your favorite business decides to go into.

That bit of ‘consent’ 

Also read: Online marketing without third party cookies: this is how you approach it So, why would Google close its gold mine then? More and more people are becoming aware of the large amounts of data that companies collect. And third party cookies are currently a symbol of that data greed . As a result, Google’s competitors have decided to give up on third party cookies.

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