Between branding and performance running

What you do is copyable, who you are not The biggest culprit: channel bias It makes sense that over the years, marketers have had a soft spot for audiovisual content (image ads, video ads) to enhance a brand name. This is their first weapon of choice . A 30 second video simply delivers more information, emotion and activation than a text: they are either too short to leave an impression or too long to focus on.

The idea that you have to maintain

But is it your goal to grow a brand name? Are you sure that Google Ads campaigns can’t deliver the same, or even better, results than a 30-second video? When you advertise, the golden rule is always to reach the right people, with the right message, at the Guatemala WhatsApp Number List right time. No rule says it has to be with images, video, or any particular type of channel. When you think about how best to reach a low intent audience, your answer will soon be:

Marketers are trained

Visual ads and branding channels such as YouTube, Facebook and radio. Like it or not, channel bias almost always occurs. Bundling branding & performance marketing It is perfectly possible to reach people higher in the funnel through classic ‘performance marketing channels’. Below are some examples of what is possible with Google Search Ads: Targeting ‘The best cycling routes in Amsterdam’ on Google and thereby generating traffic to your website.

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