Friday in search behavior in 2018. 2018 – Google Trends Interest in Black Friday in 2019 in a chart. 2019 – Google Trends The search behavior around Black Friday in 2020. 2020 – Google Trends You don’t have to be an experienced data analyst to see that a development is underway. Deals are announced earlier and even published earlier. And potential buyers are increasingly aware of this development.
The innovative retailers
You can clearly see in this data that people are already looking for good deals before Black Friday. The orientation phase is becoming increasingly Singapore Phone Number List important . You’d be crazy not to act on that. Striking data on age categories It is clear that both retailers and consumers are increasingly preoccupied with Black Friday. We also see this clearly on our platform, Blackfridaysale.nl.
For the sake of convenience
The chart below shows two important points: 7 days before Black Friday 2020 (November 19) and on the day itself (November 26). Google trends. We achieved more organic traffic during the orientation phase than on the day itself. Users in the 25-34 age group are best represented in the two peaks. So they are already looking for the best deals a week in advance.