Being Socially Conscious


L’Oréal devotes 38% of its media budget to digitization. Which has made digitization one of its key communication and marketing strategy drivers. However, Hungary Phone Number this approach remains an ambitious and challenging endeavor to roll. Out across a portfolio of 34 brands*, each with different values, positioning and core goals by market and generation. The challenge is to reconcile global consistency and local relevance to generate as many relational impacts. As possible Hungary Phone Number with influencers and their communities. [OC] How and why is influencer marketing one of L’Oréal’s top digital strategy priorities? [MD] Influencing our ecosystem has always been an intrinsic part of L’Oréal’s activities.

Campaigns Can Isolate

Long before the digital reshuffle, hairdressers were the first influencers to recommend our products to their clients. Magazines, influencers, Hungary Phone Number and celebrities then become the influencer drivers that nurture this word of mouth, which remains critical to brand adoption. The meteoric rise of digital influencers has naturally led us to broaden our communications and marketing strategies. These influencers’ Hungary Phone Number enhance our legitimacy and act as a trusted relay for our consumers. Traackr collaborated with Olivier Cimeliere on this interview as part of our global series “Influencer Marketing at Scale”.

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Potential Audiences.

This is especially important as consumers are increasingly wary and informative of advertising and brand messaging, especially due to influencer content. Influencers play a bigger role, though, as they create trends and spark new dynamics around topics closely related to the L’Oréal brand. When it Hungary Phone Number comes to beauty marketing, we are now seeing the rise of digitally native brands. An example of this is model Kylie Jenner, who has teamed up with Nip + Fab, a line of makeup exclusively available online and promoted through social media. I can also mention Anastasia Beverly Hills, a makeup brand that came out in a similar fashion.

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