The common thread in these do’s and don’ts is that as a brand you have to stay close to yourself. Formulate a clear and clear brand message and support it yourself. Communicate through channels that fit instead of just thinking about a large reach. Stay pure and ask yourself every step of the way: does this fit with our brand? Use tape measure. More real-time insight into the effect of your campaigns But what exactly are you measuring?
New bidding strategy
You can also measure traditional branding, right? By traditional branding we mean TV or radio campaigns that are measured via metrics Automotive Dealers, Gasoline Service Email List such as GRPs (the number of people reached in the target group X the frequency that the ad was seen by these people) or impressions. In addition, major brands often work with a market research agency to measure the effect, although this is often cumbersome and expensive.
To achieve significant results
With PBB you can gain more (real-time) insight into the effect of the campaigns in addition to the traditional methods . Insights that PBB can give your brand are, for example, whether people ended up on the website after seeing your branding video or perhaps made a purchase. But also the engagement rate . Do they like the utterance? Do they click through and if so, how long do they stay?