However, these are often not yet fully utilized. The QR code can provide added value in the following ways: Making offline channels measurable After distributing door-to-door advertising, it is difficult to measure the success of this campaign, for example. If you add a utm code to the URL of the QR code, you can see exactly how many visitors your campaign has generated in Google Analytics. You can also see what the users have subsequently done on the website.
The word QR code immediately trigger
Bridge the gap between off- and online Because you can measure what the offline (or online of course) action yields, you can retarget the website visitors who come from the campaign. For example with the Facebook Pixel. You can track these people in Tuvalu Email List an audience to retarget online. Generate interest by applying the element of surprise. For example, if you want to advertise a new product and make use of offline advertising options such as bus shelters, the QR code offers the solution.
association in many people:
You can use an element of surprise where you do not yet give away which new product it concerns. That’s how you arouse interest. The use of a QR code is of course never an end in itself. The QR code does not determine the success of the campaign. But it can be a means of promoting the success of the campaign by using it in a creative way. The content of the landing page should remain stimulating and challenging without disappointing the user. Do you also want to set up successful campaigns?