Artificial intelligence is putting

Because it becomes smarter and, above all, more accurate, more people will start using it. A winning flywheel. Not unimportant is the fact that the business model of one of. The most valuable companies in the world (Google) nowadays is based on the sale of clicks. The billions in the annual accounts are mainly a result of the many millions of visitors that Google manages to send to companies all over the world every day.

There is no need for a competition

With voice, that business model will evolve. Google may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously there are both challenges and opportunities for advertisers. This underlines Bulgaria B2B List the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3. Video advertising continues to grow.

Voice: users speak more

We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don’t have to be a visionary to realize that online video advertising is also benefiting from this change in consumer behaviour. Although Google still earns a large part of its money today from the well-known search ads, the company now derives a significant part of its revenue growth from YouTube ads.

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