For that reason, the ‘5 why’ method is a simple and effective method of uncovering the question behind the question. This method was once developed by Sakichi Toyoda, who found the cause of the problem in Toyota’s production process. With this method you can also reach the reason for the application. Also read: What gives clients the sour Example Bakker ‘t Hoekje In this example, my local baker is having a problem with his stock, which is why I don’t always have my favorite cornbread for breakfast.
Chances of missing out on a customer. The problem: 1. Unable to sell cornbread to customer – Why? 2. Bakker has insufficient stock – Why? 3. Bakker is dependent on his maize importer and he does not always deliver – Why? 4. Maize importer AT&T Email List only delivers with sufficient orders – Why ? 5. To Reduce Freight Costs – Why? The maize importer reduces his freight costs because otherwise he will not make a profit. In this way, the baker can find a suitable solution, for example by finding a new supplier who does take stock risk.
Who is your target audience?
3. Background Who is the client? What services does he offer? Are there any significant milestones that are relevant to mention? What are the company’s unique selling points? These are some of the questions I ask the person on the other side of the table to provide me with background information. Of course, the history or about us page on the company website can also provide essential information that you can look up yourself.