Think of reach, views, average viewing time, shares, likes and the number of reactions. Very useful to see to what extent your video and therefore your message are successful. And if, after looking, people often click through to your website, that is of course very nice. Reach is an important metric on social media, as it determines your ranking within the channel. The higher your ranking, the greater your reach.
allow you to take targeted action.
If you also have commercially interesting content that prompts the viewer to take action, such a social video can do a lot for your brand. If the performance is disappointing, you can analyze and adjust the video based on the statistics. Do you have Serbia Email List relatively little range? Then try a different title, thumbnail or opening shots (which are important when using autoplay on your website or social media). Do too many viewers drop out early? Maybe then the video should be shorter and more powerful.
how many viewers eventually turned into a lead .
Or maybe the viewer experience is not optimal and the video does not match the needs of the viewer. A matter of adapting and measuring again, in order to achieve ever better performance. Measuring performance of website videos Videos on your website are more than attractive image filling. They can help achieve the objectives of the page, your site, and your entire brand.