Another thing to keep in mind is that dogs can be hidden cash cows or stars. After all, you could be dealing with a theoretically good campaign that fell victim to poor execution. Are you absolutely sure that all your dogs are fully optimized? Question marks The most interesting type of campaign is the question mark. These campaigns may not be achieving the best results right now, but there’s always a chance they will in the near future – if they get the right attention.
What does this new matrix look like?
Classic examples of question mark campaigns are channels or campaigns that explore a channel’s potential for the first time. You don’t have enough data to draw real conclusions from it. Just small clues, assumptions and your gut feeling. This approach Gambling Email List has a high risk, high reward, and is all about experimentation. Opportunities are hidden everywhere. Whether you’re exploring relatively unusual channels like Reddit or Tiktok, or new types of campaigns across established platforms like Facebook or Google, there’s always a chance to find gold.
Instead of market share
For example, you may think that your Google Ads sets have reached their full potential. But trying new keywords, campaign types, or optimization settings can still yield surprising results. An example Your marketing mix could look like this: Keep in mind that this looks different for every company. Milk the cash cows, stop investing in your dogs, invest in your stars, and experiment with your question marks. Keep in mind.. While this matrix can undoubtedly provide new insights, it is not an all-inclusive model.
