Although Google still earns a large

MarTechTribe Supergraphic. Image source: MarTechTribe The investments of B2B advertisers in online marketing are also expected to grow strongly in the coming year. Especially in B2B – due to long contract terms and large order values ​​– the return can often be particularly high. 6. Recruitment marketing: opportunity for many companies Finding the right new colleagues is at the top of the list of challenges for this year in many boardrooms.

In addition to changing consumer behaviour

There is a major shortage of specialists in most sectors . The expectations don’t lie. This will not change for the time being. Economy and work, graphics Geng. The greater the challenge, the more important it is in which way companies succeed Lithuania B2B List in getting and retaining the right people. Recruitment marketing through online marketing can of course play a major role in this. Many companies are still at the beginning.

This poses a number of challenges

There is a careers site, advertisements are placed on Indeed and LinkedIn and social media are used, but it doesn’t go much further. How many companies use data correctly throughout the candidate journey ? Are all imaginable online channels used to recruit candidates? For example, do A/B tests take place on the careers site, or with vacancy texts? There is still much to do in this area. Due to the major challenges in the labor market, investments in recruitment marketing will undoubtedly grow strongly.

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