You often have a smaller reach, but a very meaningful reach. For certain companies with a product or service that is close to yours and is complementary. So it feels like a logical combination to listeners. For example, a podcast about oral hygiene sponsored by a toothpaste brand. At the beginning of the podcast you will hear ‘This podcast is sponsored by…’. Not necessarily, such a company that matches, but that is what often happens when it comes to sponsoring.
Earning model 1
The Manmanman podcast, for example, has Miele as a sponsor, which is perhaps less in line with the podcast itself. Incidentally, it is not necessary to have a lot of listens per month to hook up with a sponsor. For example, the Paardenpodcast initially had a small reach (a few hundred listeners per month). But was sponsored right from the Kazakhstan Email List start by a horse feed brand. Illustration podcast Earning model 3: linking product or service In your podcast you are happy to share your knowledge, experiences and inspiration about a certain topic.
your podcast itself
Listeners like to know how to use a product or learn what to do to get the same results as you. For example, if you are an online marketing specialist and you have a podcast about social media, it is very easy to link a training about social media to it. And as an optician, you can refer to a free eye test at your store or share a discount code with listeners of your podcast. You can earn a lot of money with such links if you do it the right way.
