And that is why – after some time – we find Coca-Cola a pleasant drink. Seeing Coca-Cola makes you happy. If you buy Coca-Cola, you will be happy. And if you drink Coca-Cola, you will be happy. Also read: IKEA and its soft serve strategy: what can you learn from this? It is precisely these positive associations that result in the. Brand being noticed just a little faster in the store, the choice feels just a little better and every sip is just that little bit more enjoyable.
Not less consistency, but more
Keep Coca-Cola fresh in mind Building brand associations with conditioning is slow. The effect dives beneath our consciousness. However, the years of marketing effort required for this pay off well for Coca-Cola. Once built, a positive association can last a lifetime, which adds up to Legal Leads for Sale a lot of extra bottles sold. It is essential for this to periodically reactivate this neural connection. The consumer must regularly encounter advertising campaigns that keep the existing associations fresh in the memory.
Consistency where it needs to be
Today, there are neuromarketing research methods that can reliably quantitatively measure the formation of unconscious brand associations. For example, the Implicit Association Test is used as a brand. Tracker and method to predict the impact of packaging. On advertising on desired brand associations in advance. Not a mindless zombie All this does not mean that positive conditioning turns the consumer into a passionate brand fanatic who is 100% loyal and who smashes into Coca-Cola like a mindless zombie.