Pattern brand A pattern can also be a brand. Just think of the world-famous Louis Vuitton pattern that adorns the popular and very expensive bags. Special brand: Louis Vuitton pattern. Louis Vuitton pattern mark You can also claim less striking patterns as a brand. But it remains important that the pattern deviates significantly from the norm. This is less likely to be the case in the colorful fashion industry. Than in the industrial B2B market, where minimalism usually predominates and. There is generally little attention or interest in aesthetics.
Movement Marks
Color mark For companies that have used the same basic color in their. Corporate identity for many years, the brand protection of a color is of great importance in the long term. Once you succeed in registering the color as a trademark, you have Security, Commodity Brokers Email List the option of banning your competitor from using the same or a similar color. That is also the reason that the authorities do not quickly register for a color mark. And the more colors that are used in the industry, the smaller the chance that a specific color can be seen as sufficiently distinctive.
Another well-known position
It also applies to colors that in a conservative market (often in the B2B sector) there will be more distinguishing capacity than in an industry in which the products are colorful. The color pink for sorting machines will relatively quickly deviate significantly from what is known in the market. In my own market, intellectual property legal services, many organizations use orange. Trademark protection for this color is therefore not possible. Well-known registered color trademarks are T-Mobile’s magenta or Milka’s lilac (and yes, chocolate apparently lends itself well to special trademark protection!).
