Dark mode Dark mode is a color setting that darkens the appearance of your mobile operating system or an app. Normally, the background is white and the text is dark. With dark mode you turn this around. Dark mode is becoming more and more popular . How do you take this into account? Make sure all your images have a transparent background in your newsletter. If your logo contains a black work name, it will be omitted.
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Provide a white outline or a white area behind the text. It is even possible to show different images in some clients if the email is opened in dark mode. In Mailing Lists By Zipcodes Email List addition, there are also all kinds of hacks that enable you to show certain elements, such as images or buttons, in normal mode and only show variants in dark mode. 10 tips designing a newsletter Source: In the example above. Dark mode is not taken into account. An example of a light and dark mode of a website Source:
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Responsive In 2020, there were 3.9 billion daily email users . Of these, nearly half (46 percent) opened emails on a mobile device. That number has since increased further. Therefore, make sure you have a responsive email design . You are probably thinking: yes of course! However, as an email marketing consultant, I still often receive emails in my inbox that are not responsive. Every email you send must be legible.
