Smart copywriting techniques and responding to the intention of the visitor? Then the Writing Training for SEO is for you. Knowing more? The word QR code immediately triggers an association in many people: both positive and negative. But the QR code is of course much more than that one app you need to get in somewhere. For example, did you know that QR stands for Quick Response? The QR code is also a marketing tool that is more current than ever today. What exactly is a QR code?
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Everyone in the Netherlands today knows what a QR code is. This code is intended to provide quick information. Nowadays often via a smartphone. In the early days of QR, however, this was different. There were no smartphones at all back then. The QR code was developed in Japan by auto parts supplier Denso in 1994. This company Trinidad and Tobago Email List used the code to quickly identify the various auto parts. However, it wasn’t long before (simultaneously with the rise of smartphones) QR codes were being used for other purposes as well.
the element of surprise.
Likewise for marketing purposes. Rise and ‘fall’ Around 2010, the QR code became an increasingly widely accepted concept. More and more people knew what it was and more and more advertisers started using it. In 2012 , 40% of Dutch people had ever scanned a code. It often remained a one-time use. We cannot speak of real adaptation yet. Advertisers tried to use the QR code to bridge the gap between online and offline by adding QR codes to bus shelters, packaging or other advertisements, but they were often unsuccessful.