However, 2020 was a special year. Partly due to the global pandemic. As a marketer you want to be on top of the news, but how do you deal with an international emergency like this? Many companies held off in the beginning. But, as time went on, the first inhakers began to arrive. Careful, yes. Hornbach took the plunge and placed a hooker over Mark Rutte, praising their work gloves. This was quickly followed by VakantieVeilingen, which came up with a toilet paper joke.
Online sales growth has grown faster
What is striking is that companies do not pick up on the virus itself, but mainly on the behavior of the Dutch during the pandemic. Here the boundary seems drawn on what is and is not possible. Image accompanying Medical Mail List article on social media trends. HolidayAuctions on Facebook However, as time goes on, companies become more creative. This is also very well reflected in the nominees of The Best Social Awards. In the Best Inhaker category, four of the five nominations are pandemic-related.
It’s not just the big boys
Think, for example, of the posts from Pathe, Unox and Bol.com. Well-timed inhakers simply score extremely well and that is why responding to current events is still a good marketing strategy. 4. Live is life Because live events were suddenly no longer possible during the pandemic, many companies had to think outside the box. How do you ensure that people still have a live experience while they are still at home?