3. Don’t implement

You know the butterfly effect : a butterfly in Veghel causes a tornado in Texas. The bluebottle effect is related to that. It occurs when small things secretly have a big influence on behavior. And that happens a lot more often than you might think. Fortunately, you can learn to recognize these everyday phenomena, sometimes avoid them and often use them purposefully.

Zelf aan de slag met het bromvliegeffect

Especially in (online) marketing and communication. January 2021: Trump supporters storm the Capitol. They won’t be stopped by fences or armed guards. But inside they neatly follow the route marked with poles. A perfect demonstration Israel Phone Number List of the blowfly effect. That behavior steers without penalty or reward, knowledge or attitude, pathos or purpose . Do you also fall into this trap?

Dat werkte, tot mensen daarvoor

Online marketer or brand strategist, policy maker or fundraiser, we all have one goal: to change behaviour. In doing so, we often fall into the mental trap of proportionality bias . A big challenge requires a big solution, we think. Yet it often works exactly the other way around . When the small standard tick next to ‘maximum borrowing’ was removed, this had major consequences for student debts.

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