10 tips for an irresistible

Place this above the fold as well . By this we mean the fold of your screen. Everything above the fold is the part of your newsletter that is immediately visible, without having to scroll. Of course, you have to take other proportions into account on your mobile. The image below is a good example of McDonald’s. They are immediately visible with the right message, without having to scroll. newsletter design tips.

Now we understand

Less is more The internet is full of tips and tricks about call-to-actions. Don’t use ghost buttons , for example. By ghost buttons we mean buttons El Salvador WhatsApp Number List where the background color is the same as the background color of the object they are in. Did you know that a red button can actually be a deterrent? On the other hand, red grabs the reader’s attention. Difficult all. There is one principle that you can test with:

Images make your message

Less is more! Research has shown that offering too much choice means that the consumer, or in this case the recipient, cannot make a choice. So the less choice you offer your readers, the higher the click chance. Therefore, determine the purpose of your newsletter before you send it. Also read: Email Marketing: 8 Tips for Higher Relevance & Better Delivery 3.

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